When blogging gets serious

This post is for my own future reference when I forget what I need to have ready to augment a blog post when the post is for work and not play.

I write my posts in TextEdit because I'm a glutton for punishment and I dislike formatting that I cannot see (looking at you MS Word). I've been using Claude to review my writing to make sure it aligns with the intent of the post, and has proper verb tense and sentence structure. Outside of this technical content editor role, I also need Claude's assistance content so that my posts will be written to be found by modern search engines, ensuring my posts are readable, technically accurate, and optimized for maximum organic discovery.

Also, the algorithm for LinkedIn posts is wildly different from your traditional blog site.

LinkedIn: Focuses on an internal algorithmic feed rather than external search engines. The system measures the speed and depth of engagement (likes, comments, reshares) and distributes your content outward based on your network size and connection tiers.

• The Partial Article: Share the first few paragraphs or a highly condensed summary of your blog post directly in your text update. At the end, write, "Read the full [Blog Name] article here," and direct them to the comments for the link.
• The Full Article: Utilize the LinkedIn Article Feature to publish the complete blog on your profile. At the bottom, add a disclaimer: "This article was originally published on Your Website Name."
• Maximize Traffic with Visuals: Always attach a high-quality, vertical image or a document (carousel) to your main post. Vertical visuals take up the entire screen on mobile devices, forcing users to scroll past them, increasing "dwell time," which the algorithm rewards.

Traditional Blog: Focuses on Google/Bing indexing. Rankings are determined by crawling on-page keywords, site speed, mobile-friendliness, and off-page backlinks

Same content in concept, very different in execution.

For your traditional blog you need the following information with SEO in mind.

• Blog post title(s) for you to choose from
• LinkedIn post blurb(s) for you to choose from
• URL slug(s) for you to choose from
• Don't just accept the blog post title slug, it's often too long and won't be SEO friendly
• Image file names
• should be 3 - 6 words and optimized to give search engines descriptive clues about the image's subject.
• For the best SEO impact, always rename image files before uploading them to your posts
• alt descriptions of your images - also SEO focused
• 300 character excerpt
• Meta description, Meta title
• Suggested tags for the post
• Call To Action
• What do you want to have happen when your reader gets to the end of your post?

How you get this information is up to you. I like to ask my favorite AI overlord to copyedit my work and offer critiques which keeps me in control of my written "voice". I would ask a friend or co-worker for input and advice but they're often busy doing other things.

What does this look like in execution?

This, except my URL slug is way too long. I should've fixed that before publishing. 🤦‍♀️

https://www.huberworks.nl/dead-link-live-deadline-a-real-world-point-to-point-bridge-troubleshooting-case-study/

Moving to The Netherlands, Navigating the DAFT and creating a BV

This is the year of intentional big change. Change is always happening. Sometimes it happens automatically and sometimes you make decisions to make things happen on purpose. This year, we've made a decision on purpose.

We are moving to The Netherlands via the Dutch American Friendship Treaty. This looks like me creating a business and becoming and independent Wi-Fi consultant in the Netherlands. This also looks like me leaving the role I've had for the past fourteen years at World Wide Technology. This is a big change. I am stepping into becoming my own boss and reconnecting to my roots as a Wi-Fi delivery engineer.

I chose to create a BV rather than a ZZP because the sole proprietor of the BV (and their spouse) can swap their US driver's license for a Dutch driver's license. There are other perks to forming a BV, but the driver's license one is a big perk.

As I work through the process of creating the initial business plan, each day I check another thing off the "to-do" list. This list is by no means complete. It is a work in process.

• defining service descriptions for various wi-fi projects
• creating a pricing model
• writing a pitch document for contract work
• establishing general contract verbiage
• outlining a money map for "accounts receivables"
• statement of work templates
• task lists for service descriptions

In-between creating the business plan and attempting to think through all of the ins and outs of what this entails, I have also closed the yoga studio I formed last year. I'm divesting of stuff I don't need, packing the things I'm keeping and making things to refill my proverbial cup.

Fear and Loathing Raoul Duke Acapulco Shirt Replica

I took the creation challenge from a friend of mine who said "Hey, you're able to screen print stuff. I've bought one of your shirts from Tiger Dust. Do you think you could do this?" They sent me a picture of the shirt in the movie and I said yes I thought that was possible, and that it was just a matter of how readily available yellow terry cloth fabric was. Turns out the fabric was not a problem at all. They provided a bunch of other reference images because they've wanted a replica of this shirt for many years. 

I'm proud of how this shirt turned out. It was the first time I've screen printed on terry cloth fabric and custom mixed a green screen print ink out of red and green ink from Green Galaxy.

If you don't know, this shirt is worn in the opening scenes of Fear and Loathing in Las Vegas. The film s a black comedy surrealist adventure film based on Hunter S. Thompson's novel of the same name. Hunter S. Thompson (Raoul Duke) is played by Johnny Depp in the 1998 Terry Gilliam film.

This shirt has been deeply analyzed, spawned a reddit thread, and recreated in yellow microfiber cloth but never recreated in yellow terry cloth fabric.

I cleaned up the repeating flower in Inkscape, saved the images as PNGs, took these into the Glowforge UI and burned the image into sheets of transparency plastic. This process creates "screens" that I can use to screen print onto fabric. I found a suitable Acapulco cabana shirt pattern (Butterick 6015), this pattern would be easily modified to have two pockets and notched sleeve cuffs.

I started with the back of the shirt, as this was the best reference image I had. I used a stiff brush to direct the terry loops in the same direction, sprayed that section of fabric with spray starch and ironed the loops flat. When that was done, I was ready to screen print the flowers. I wanted the orchid to be in the same location on the upper left shoulder as in the movie. Everything else would expand out from there. I numbered the screens with grease pencil to survive multiple post use washings. There were many sections of screen in order to get all the parts and pieces of the repeating pattern to be the appropriate size for the shirt.

I screen printed as much of the pattern as possible based on the size of the table I have. Let the ink dry overnight then, heat press, section by section til the former day's work was heat fixed. Then I'd move onto the next section until the piece of fabric was fully covered in the repeating flower pattern. There were some places where the pattern didn't quite line up and I used a small paintbrush to fill in the spaces to be brown. Not ideal, but it was necessary. Once the fabric was fully covered with the flower pattern & fully heat fixed, I cut the pattern pieces, assembled the shirt and then ran it through a machine wash on a cold wash delicate cycle. In retrospect, I should have zig-zagged all the inside seams. Some of them frayed quite a bit in the wash, but it's not detrimental overall.

Using a reference image of the shirt for the number of button holes & their approximate placement, I digitized a button hole with Inkscape/Inkstitch, did a test sew on a scrap piece of terry cloth fabric and then put the final three button holes in the finished shirt.

The shirt is not perfect. Some sections of the pattern turned out a bit lighter and a tad "faded" looking because my screen printing process has a huge variation in the mixing of the ink, the pressure of the screen printing process (I'm using a hotel key card as a scraper) and the individual quality of the heat fixing process. Regardless of the imperfection variations, the shirt is definitely close enough for cosplay. New skill unlocked.

I put all of the process photos on facebook and Flickr.

https://www.facebook.com/media/set?vanity=jennifer.huber&set=a.10167069737327785

https://flickr.com/photos/jenhuber/albums/72177720333087307

This article was written by a human (me), not an AI.

In the timeless words of Jim Anchower: “Hola Amigos! It’s been a long time since I’ve rapped at ya.” A lot has happened and a lot hasn’t happened since I last posted. 

I’ve self-published three books for yoga leaders, fulfilled over 300 Etsy orders, developed a deeper skill set with Inkstitch/Inkscape and I’ve continued to work in the Wi-Fi space, but I feel that I have not contributed a lot to the larger Wi-Fi community during these recent years.

During the past ten years, my passion for researching, documenting, compiling and sharing information was focused on my yoga teacher trainings. I wanted to document what I’d learned, and document it in a way that used easy to understand language. I compiled books on hands-on assisting, yoga props and a guidebook of daily quotes and class themes for power yoga teachers. I created a Yoga Alliance certified teacher training manual, course schedule, syllabus, daily/weekly/monthly agenda, co-led a yoga retreat, established an LLC and opened a small yoga collective with several of the yoga teacher training graduates.

I have completed these things to the best of my ability and now I am returning my focus to contributing to the Wi-Fi community. 

After WLPC 2024, I was inspired to create Willow Wi-Fi. Willow was going to be how I reinvented my method of contributing to the Wi-Fi community. I started in earnest. I brought Willow to life as a fully articulated pupped with a full wardrobe and accessories, took her to Aruba Atmosphere, even toured the show floor with Dan the Man! I successfully made a few videos and when I was just getting going, life gave me a bucket of lemons which derailed my self confidence and undermined my desire to make a visible contribution online. I didn’t make lemonade. I took a step back.

Time has passed, and I am back. This week is #WLPC2026 in Phoenix and I have also accepted the nomination to be a delegate at Mobility Field Day 14 in May of 2026. 

If I’m handed more lemons, this time there will be lemonade. I have too much to share with the world. Staying hidden doesn’t serve my higher purpose to be a source of contribution.

My next big move is a literal big move. My husband and I and our three cats (!) are moving to The Netherlands. Our goal is to be moved by October of 2026. We’ve set our sights on Nijmegen. We’ve visited there several times and enjoyed everything about the city, the culture and surrounding landscapes.

Between now and then I will be organizing, thrifting, selling or gifting everything that I have filled our house during our time in Tampa. The enormity of the task grows or shrinks depending on how much energy I give to seeing it as the end of something or imagining the possibilities of what is yet to come. I look forward to rekindling old friendships and making new connections as I chart a new path forward both metaphorically and quite literally.