I write my posts in TextEdit because I'm a glutton for punishment and I dislike formatting that I cannot see (looking at you MS Word). I've been using Claude to review my writing to make sure it aligns with the intent of the post, and has proper verb tense and sentence structure. Outside of this technical content editor role, I also need Claude's assistance content so that my posts will be written to be found by modern search engines, ensuring my posts are readable, technically accurate, and optimized for maximum organic discovery.
Also, the algorithm for LinkedIn posts is wildly different from your traditional blog site.
LinkedIn: Focuses on an internal algorithmic feed rather than external search engines. The system measures the speed and depth of engagement (likes, comments, reshares) and distributes your content outward based on your network size and connection tiers.
- The Partial Article: Share the first few paragraphs or a highly condensed summary of your blog post directly in your text update. At the end, write, "Read the full [Blog Name] article here," and direct them to the comments for the link.
- The Full Article: Utilize the LinkedIn Article Feature to publish the complete blog on your profile. At the bottom, add a disclaimer: "This article was originally published on Your Website Name."
- Maximize Traffic with Visuals: Always attach a high-quality, vertical image or a document (carousel) to your main post. Vertical visuals take up the entire screen on mobile devices, forcing users to scroll past them, increasing "dwell time," which the algorithm rewards.
Traditional Blog: Focuses on Google/Bing indexing. Rankings are determined by crawling on-page keywords, site speed, mobile-friendliness, and off-page backlinks
Same content in concept, very different in execution.
For your traditional blog you need the following information with SEO in mind.
- Blog post title(s) for you to choose from
- LinkedIn post blurb(s) for you to choose from
- URL slug(s) for you to choose from
- Don't just accept the blog post title slug, it's often too long and won't be SEO friendly
- Image file names
- should be 3 - 6 words and optimized to give search engines descriptive clues about the image's subject.
- For the best SEO impact, always rename image files before uploading them to your posts
- alt descriptions of your images - also SEO focused
- 300 character excerpt
- Meta description, Meta title
- Suggested tags for the post
- Call To Action
- What do you want to have happen when your reader gets to the end of your post?
How you get this information is up to you. I like to ask my favorite AI overlord to copyedit my work and offer critiques which keeps me in control of my written "voice". I would ask a friend or co-worker for input and advice but they're often busy doing other things.
What does this look like in execution?
This, except my URL slug is way too long. I should've fixed that before publishing. 🤦♀️
